“SEO fluff” is a term used to describe low-quality or irrelevant content that is created for the sole purpose of improving a website’s search engine optimization (SEO) without providing any real value to users. SEO fluff typically involves the excessive use of keywords, phrases, or other SEO techniques that are intended to manipulate search engine rankings rather than genuinely inform or engage the audience.

SEO Fluff

Why SEO Fluff Is a Thing

An overall general stigma with SEO is that a page needs to have a large word count to rank higher in Google. The more words, the better the page can rank.

Example: 1,400 words about a recipe will rank higher than 350 words about a recipe.

That is not always true, as the goal of any piece on content online should be to answer the users’ questions as precisely as possible.

If 350 words can answer a question better than 1,400 words full of fluffy and irrelevant words, then the 350 word article should rank higher.


Here are some other common characteristics of SEO fluff:

  • Keyword Stuffing: SEO fluff often involves the overuse of keywords and phrases in an unnatural and repetitive manner. This practice can make the content difficult to read and may result in search engines penalizing the website.
  • Thin Content: SEO fluff may consist of very short, superficial, or poorly researched content that lacks depth and substance. It often prioritizes quantity over quality. This borders the 350 words example, but if the content is helpful and not just repeating keywords, you can provide value to a user.
  • Lack of Relevance: Content created for SEO fluff purposes may not be relevant to the website’s topic or the user’s search intent. It may attempt to rank for keywords that have little to do with the site’s actual content.
  • Repetition: This type of content may repeat the same information or ideas multiple times to artificially inflate word count or keyword density. AI is actually pretty guilty of this, as a basic AI template for creating content can repeat itself a lot.
  • Low Engagement: SEO fluff typically fails to engage readers or provide them with meaningful information, which can result in high bounce rates and low user satisfaction.
  • Poor User Experience: Content created solely for SEO purposes often sacrifices user experience by focusing on search engines rather than the needs and interests of website visitors.
  • Lack of Authority: SEO fluff lacks credibility, expertise, and authority on the subject matter. It may not cite sources or provide evidence to support its claims. If you are making a medical or some kind of fact or claim, link to the resource for credibility.

Summarizing The Meaning Of SEO Fluff

It’s important to note that search engines like Google have become increasingly sophisticated in identifying and penalizing websites that engage in SEO fluff practices. They aim to prioritize high-quality, relevant, and user-focused content in search results.

Therefore, it’s generally not advisable to create SEO fluff (garbage) content, as it can harm a website’s reputation and rankings in the long run. Instead, website owners should focus on creating valuable, informative, and engaging content that meets the needs of their target audience.

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