Are you looking for ways to build links that actually work? Then you’ve come to the right place!
There are a lot of link building strategies out there, but not all of them are created equal. Some are complicated and time-consuming, while others are so easy that anyone can do them.
In this article, we’ll be sharing 9 ridiculously simple link building strategies that actually work. These strategies are all easy to implement and can help you get high-quality links without a lot of hassle.
So what are you waiting for?
Keep reading to learn more!
Why Link Building is Important
Link building is essential for helping your website stand out in search engine results. This is because links are taken into account when search engine algorithms calculate how relevant a page is.
When there are links from other websites pointing to your page, it tells search engines that your page is valuable and should rank higher in the results.
In addition to boosting your search engine rankings, link building is also important for developing authority. If there are lots of quality links from reputable websites pointing to your page, it indicates to readers that your content is credible and worth checking out.
Finally, link building can help drive more traffic to your website. If an article with a link to your page appears in search results, people may click on it and check out your content. This creates more exposure for your website, which could help you reach more people and grow your readership.
Guest Blogging
Guest blogging is one of the most effective yet underrated link building strategies. This involves writing articles for other people’s websites in exchange for a link back to your own website.
To make guest blogging work for link building, you need to make sure that the content you write is of a high quality. You should also have a clear plan for how you can best leverage the link you receive. Will you use it to obtain more direct referral traffic? Or could you use it to reach a new segment of readers?
Guest blogging can be a great way to increase your visibility on the web, but it’s important to do your research and make sure you are targeting websites that are relevant to your industry and will be a good fit for your business.
Broken Link Building
Broken link building is a great way to build links. In short, it involves finding broken links on webpages and then contacting the site owners to replace those broken links with a link to your own website.
This is an option particularly attractive to those who are just starting out with link building. It’s a relatively quick way to generate quality links from websites with relevant content to yours. Here’s a short guide to the process:
1. Using a link checker tool, search web pages for broken links.
2. Replace the broken link with a link to your website.
3. Contact the site owner/webmaster and let them know about the replacement.
Broken link building is a great way to get started with link building. Alternatively, you may even choose to find and fix broken links on your own website, as this can help improve the SEO of your website and potentially attract more organic traffic.
Resource Page Link Building
Resource page link building is a link building strategy which involves providing information to a website by linking to other web pages. This strategy involves using a web page full of resources to link out to relevant web pages and content.
It is one of the most effective ways of link building when looking for quality links from other websites. Resource pages are generally informative pages created to provide solutions to the queries of people. These pages need high-quality content with accurate facts.
Resource pages link building carries a great advantage. As it uses multiple web pages to link out to the desired website. This in turn increases the chances of the website getting noticed by the search engines. The resource page should have concise content and should be filled with useful and accurate information, relevant to the topic or query which the customer has. By offering this content to the website, the link building process can be successful.
Resource page link building is a great way to gain quality backlinks that enhance the SEO of the website and eventually increase the organic traffic.
Skyscraper Technique
Sky scraper techniques are being used by many digital marketing practices as they provide some easy and reliable link building opportunities. It is a fast and effective way to earn quality links though some hard work. Through this technique marketers create content which is superior to the existing content on the web, and when they succeed in doing that, they receive backlinks from many similar sites.
Though link building through Sky scraper technique is time consuming and requires work, it is a great way to get quality links from reliable websites. SEO practitioners need to target relevant websites and search for pieces related to their content, find the best content related to their topic, and create something that is better than the existing content.
This is done by finding the most popular and authoritative content related to the topic. Then analyzing the content, identifying areas of improvement, and creating a better piece of content. Once content is ready, the marketer should then promote it. There are various methods of promotion that can be used, like email outreach or social media promotion.
The Sky scraper technique is a great tool for digital marketers and businesses, providing quality links and helping to boost the ranking of webpages. Plus, the Sky scraper technique is also a great way to build relationships with other websites, further justifying its role in digital marketing.
Local Citation Building
Local citation building is one of the most effective link building strategies, used by many SEO practitioners. Local citation building helps to build links from a local business’s website to directories, citation sites, review sites, and other websites that consist of similar oriented local business services.
When building local links, SEO practitioners should first research industry-specific directories and set up profiles in those directories for their business. After doing so, the next step should be creating business listings across localized sites, such as Yelp and Trip Advisor, by setting up profiles across the listings with the same NAP (name, address, and phone number) information to improve their business presence across the web.
Aside from directory and citation sites, SEO practitioners can also explore options of submitting local content, like blog articles or press releases, to online news publications so that they can get comments and backlinks from the local business’s website.
Local citation building provides many benefits for the business. It enables the business to be displayed on search engine tables and #1 top directory pages, improving the visibility of the business, even on local organic searches.
Through local citation building, the business’s NAP consistency can also be improved and notification of such can be sent to customers on numerous local platforms. To get the most out of the strategy, digital marketers should make sure to add quality backlinks to the local business’s website, created through external sources.
Google My Business
Google My Business is an incredible tool designed by Google to help businesses create an effective online presence. And, not surprisingly, this is an effective link building strategy that businesses can use in their SEO campaigns.
By listing your business in this directory, your business will get the opportunity to reach out to potential customers who are looking for a business similar to yours. It is also a great way to improve your local presence and reach new customers.
Google My Business allows businesses to enter information about their business, including business address, contact information, business hours, products and services, and more. It even allows businesses to add photos and videos to demonstrate their business and add reviews from customers.
With a strong presence on Google My Business, businesses have the opportunity to get more traffic to their website and gain credibility in the eyes of customers.
Additionally, this directory allows businesses to showcase their content, including blog posts and press releases, to customers who are searching for related terms on Google.
This is an excellent way to boost SEO rankings as it boosts website visits and generates high-quality backlinks.
Content Promotion
Content promotion is another link building strategy that businesses can use to improve their SEO rankings. By promoting content such as blog posts, press releases, and other content, businesses can get backlinks from websites that share their content.
Content promotion involves leveraging social media networks and other online platforms like LinkedIn to share your content and drive more traffic to your website. Additionally, you can pitch your content to websites and blogs that accept guest posts. This is a great way to get quality backlinks from authoritative sites.
Furthermore, content promotion helps businesses increase their brand awareness and get more attention from customers. Customers will be more likely to patronize a business if they are familiar with it. Thus, content promotion helps businesses reach the right audience and get the most out of their content.
Use these listed techniques to help increase the backlinks to your website. Need more help? Contact us today to get started with link building. (FYI, I have 10+ years of experience with link building).