This is a guest post contribution from Navid Tayebi. He is experienced in digital marketing and brand development. He is also the founder of Creative Over.
A search engine crawler is a program that visits web destinations and peruses their pages and other data with a specific end goal—to create entries for an internet searcher list. The real web indexes on the web all have such a system, which is otherwise known as a “bot” or a “spider”.
Crawlers are regularly modified to visit websites that have been submitted by their owners as new or upgraded. A whole website or particular pages can be specifically visited and indexed. If you are looking for better ranking, then you have to control search engine crawlers.
Four Search Engine Crawling Problems to Solve
A few common issues that can make it troublesome for search engines to crawl include:
- Navigation Links Inserted in Flash: Search engine crawlers for most of the search engines do not ordinarily creep links inside of Flash files, despite the fact that Google reports progress in enhancing flash indexing.
- Implanting Website Navigation Links inside of Forms: Most internet search engine bots cannot fill out forms. On the off chance that the client needs to choose an item from a drop down menu or even fill in a form field to see content, that content is unlikely to be found and indexed via internet searchers.
- Absence of Legitimate Connections into the Site: Web crawlers find new sites through connections or links. Links starting with one site, then onto the next pass on essential data about the connection destination and impact rankings. An absence of relevant connections to the landing page and inside pages of a site combined with different elements makes the site “uncrawlable”.
How to Solve Crawling Issues
To solve these problems you can follow the following tips:
Solution 1: Alternative Navigation
Create alternative site navigation with content connections or links somewhere else on the website page, either in the footer or in breadcrumb route.
Solution 2: Navigation Components with CSS Code
Solution 3: HTML Sitemap
Create HTML site map pages with a hundred or less links to important web pages on your site. You can create more than one HTML sitemap page for the website bigger than hundred pages.
Solution 4: XML Sitemap
Give search engines an XML sitemap list of all the important URLs from your site that you would like crawled. This does not ensure all URLs will be crawled, but it can supplement what web crawlers find on their own. There are also helpful reporting options.
Tips to Control Search Engine Crawlers
Tip 1: Think like a Web Crawler
Before you do your next website redesign, take a couple of minutes to perceive how your website looks to a search engine crawler when it comes to index your site. How quick the page loads are a noteworthy consideration that will decide how many of your webpages gets creeped.
These bits of knowledge are the data you require when advising your website admin how to redesign your web page and individual pages—keeping in mind the end goal is to improve your visibility to web crawlers.
Tip 2: Submit Sitemaps
Both Yahoo and Google permit you to submit sitemaps of your site, which helps them to index your website.
It is without a doubt a smart thought to figure out how to present your site to Google Sitemaps and to set up a consistent site map accommodation plan so that Google is dependably up and coming with the most up to date data about your website.
Tip 3: Inbound Link Tags
It is super easy to control the inbound link tags. In any case, “off-page” SEO is helped a lot by the content that goes with the inbound connections found on different destinations that are indicating your webpage.
“Click here” or “Go To” is excessively nonexclusive. You can use professional tools to spice up the content in the anchor text of your inbound links.
Bottom Line: Getting SEO advisors or great SEO counsel at the beginning of a website project can help you a lot to rank your website higher.
About Navid Tayebi:
Navid Tayebi has considerable experience in digital marketing and brand development. He is the founder of Creative Over, Orange County digital marketing company that primarily focuses on providing digital marketing solutions to small- and medium-sized businesses. You can find Navid on Twitter, Linkedin, Google + and Facebook.