For the record, I love Search Engine Land. Barry Schwartz always provides excellent, up-to-date information about Google updates. He is a great source for people in the SEO industry to turn to for information. With that being said, this is sort of a tongue-in-cheek article.
Search Engine Land really loves addressing Matt Cutts as the head of Google’s search spam team. I’ve noticed it for a long time now. And it almost makes every post I read from SEL strange and jarring at first. Why?
Almost every post from Search Engine Land that mentions Google also mentions and addresses Matt Cutts as Google’s head of search spam. I did a Google search for this term: site:searchengineland.com Google’s head of search spam matt cutts
Here are some of the results, which only document the first four pages:
I even went all-out and clicked to page 17 of the results. They keep coming in…
I think by now, most people that are going to read an article on SEL are going to know who Matt Cutts is. Does he really need to be awkwardly introduced in every article as the head of Google’s search spam team? I don’t think so.
We all know who the guy is. Unless, maybe addressing the guy by his official job title will help us look awesome and improve our Google ranking? Again, I don’t think so.
So, Mr. Barry Schwartz, why so much Google’s head of search spam Matt Cutts in your article introductions?