This is a guest post contribution from Beth Kane. She is a writer and marketing assistant at WebsitesMakeover.com.
Social media networks are currently being used to promote businesses all over the globe. In fact, many businesses are scrambling to create social media campaigns that will increase its business activities.
In order to accomplish their goals—however—it is important for business owners to understand that there are both pros and cons to using these types of campaigns.
Which means, before a business owner and their employees deploy any type of social media campaign, they should look at least 11 hidden facts why individuals and business owners should avoid promoting their businesses via a social media strategy.
#1 – Egg on the Face of the Business
It is important to note that social media campaigns can be built with positive subject matters in mind. However—in some cases—a business can be ambushed with different kinds of visible problems.
Some of which may involve someone’s tragic personal affairs. When this happens the individual and the business may end up with egg on their face because of negative controversy that goes viral before it is stopped.
#2 – Negative News Spreads like Wildfire
Sometimes a business may choose the wrong business decisions when they are working with their customers. So, people will need to ensure that they do not do anything that will cause a social media wildfire.
Because the power of negative news and social media forums can compromise the company’s overall success, it is important for everyone to make sure that negative news is contained via the use of monitoring their campaigns daily.
#3 – Time Consuming Responsibilities
Once a social media campaign has been deployed, most business owners may not be prepared for the time consuming responsibilities that’s attached to keeping up with their accounts.
So, these social media campaigns can easily suffer because of the lack of resources.
#4 – Posting Information Too Quickly
Another reason for avoiding social media marketing campaigns is posting information too quickly.
Since everyone wants to be the first to report new information, this is also a potential problem that can cause the business reputation problems.
For instance, if an individual posts information without verifying the facts, they can place the company at risks of being sued for defamation.
#5 – Fans Ticked Off By Stance that’s Taken
Many times a company may attract huge numbers of fans that want to be loyal to the business. However—in some cases—the campaigns launched may not be well thought out.
If they have not been completely researched or written, the fans that follow the company can become ticked off if the company has taken a different political stance.
#6 – Fake Accounts
Fake accounts can also be problematic to this business; this is because fake accounts can be used to post negative information that causes unnecessary harm to the business’s brand and reputation.
#7 – Hash Tag Errors Harm the Business
Hash tags have become common place and they can very beneficial when used properly. On the other hand—if a hashtag campaign is used incorrectly—the business can also suffer from loss in business creditability.
#8 – Offending the Clients
Another important reason to avoid social network campaigns is the fact that the client of the business can be offended.
The offense may come from someone else on the web that has received the same or similar services.
#9 – Moral Issues Can Result in Discipline
Posting information on Facebook and other social formats can be ideal for many companies who want to attract more attention. The different posts on Facebook can give consumers a better look into what a company really does and offer.
On the other hand—it is important to note if one of the officers of the company is accused of breaking certain moral issues—they may find that they are also the source of a huge discussion across the Internet. In specific, if the moral issues result in an officer being disciplined for the issues that they are having.
#10 -Fatal Spelling Errors
Running a social media marketing campaign comes with many challenges. One of which can cause a diversity of problems is spelling errors.
When spelling errors are made, it makes the company look bad because it does not represent excellence in care of consumer business, and some mistakes can be magnified if the blunder causes the company to be under the microscope (i.e. real situational error – a political campaign rep spelled America as “Americia”).
#11 – Customer Talks Generate Heated Discussions about the Company
Because customers can use social media to discuss the company’s products and services, these conversations are normally taken very seriously.
So, if a disgruntled customer gets to center stage without being discovered and handled first, they can do quite a bit of damage within a relatively short time frame.